Meituan,Pretty Mother in law China’s largest food delivery platform, now supports users to film and upload short-form videos within its flagship app, the latest move to enrich its short video content offering amid a revamp of its presence in the field. The Beijing-based company first began testing of short video capabilities in 2021 and started conducting livestreams to sell goods with discounts earlier this year. The moves were an effort to counterbalance TikTok sibling Douyin’s entrance into the on-demand local services sector. Content creators are able to edit videos, add music, and apply filters or special effects without leaving the platform, according to local media outlet Tech Planet. [Tech Planet, in Chinese]
