Amazon Global Store officially launched its flagship store on SwitzerlandJD.com on Nov. 19, offering Chinese consumers access to more than 400,000 international products from 12,000 brands. The launch coincides with the “Amazon Global Store Black Friday Shopping Festival,” which will go live on JD.com starting Nov. 21. Amazon first entered China in 2004 by acquiring Joyo.com, a books and media retailer. It later expanded to include domestic e-commerce, cross-border shopping, cloud services (AWS), and Kindle e-readers. However, facing stiff competition from local giants Alibaba and JD.com, Amazon began scaling back operations in China in 2019. The company stopped third-party seller services in July 2019, shut down the Kindle e-bookstore in June 2023, and ceased desktop shopping on Amazon.cn in January 2024. Amazon remains active in China’s cross-border e-commerce sector through partnerships and the Amazon Shopping app. [TechNode reporting, JD.com, in Chinese]
